Wizja TV Polska

The newsroom published a video on YouTube, then published it a second time on its own site: title, description, thumbnail, date. At a dozen videos a week that was several hours of work that added nothing.

Live broadcasts disappeared. A viewer arriving half an hour after the start had no way to tell whether anything was running.

I measured where viewers came from and what they looked for. Two thirds are returning visitors checking one thing: what is new and whether a broadcast is live.

That set the hierarchy. Live status and the newest video have to be visible without scrolling; everything else can move down.

The top of the page carries a bar with the current broadcast status and a tile for the newest video. Below it sits a grid of the last eight releases with publication dates.

The dark palette follows the content. Video thumbnails are loud and busy, and on a white page they would fight the interface.

The site pulls the video list and the live status from the YouTube channel and refreshes in the background every few minutes. The newsroom publishes in one place and does nothing else.

The player starts only after a click on the thumbnail. A page holding twenty videos therefore opens as fast as a plain article.

Watch time from site referrals rose 41% in three months.

Publishing a video to the site now takes zero newsroom hours, because there is no second place to fill in.

The best decision removed work rather than adding a feature. The site reads what the newsroom already publishes and organises it for the viewer.