Ortho-Expert

The brief

Ortho-Expert from Warsaw supplies orthodontic products to dental practices, doctors, dental technicians and companies in the sector. It does not sell online or publish price lists, and it prepares each quote for a specific request.

The site has to serve two groups. Professionals need the full catalogue and manufacturer documentation, while patients look for hygiene accessories for braces. Part of the range consists of medical devices intended for professionals, so information about them appears only after account verification.

What is on the site

Instead of a cart there is a quote list with a counter in the header. Clients choose a variant or pack size, enter the quantity and send everything as one request, then receive a reference number.

The catalogue can be searched by name, catalogue number and manufacturer, and filters cover category and technical specifications. A separate section is reserved for manufacturer PDF catalogues.

A professional account starts with an application giving the tax number or EU VAT number and type of business. After e-mail confirmation an Ortho-Expert employee reviews the application and activates access. The B2B account adds the full catalogue, manufacturer documentation and request history.

The patient zone works without an account and reminds visitors that the treating doctor decides on the choice of products. Forms warn against entering health data, and GDPR requests have their own page. The site is available in Polish and English.

Under the hood

Built with Next.js, with separate addresses for each language and hreflang tags. It has structured data for the business and a skip link for keyboard users. It uses only essential cookies, with no analytics or advertising.

Look and feel

Navy and sea blue from the logo, white cards and a photo of orthodontic brackets on a tray on the first screen. The professional zone stands out with a dark card.