Pricing, technology and SEO — no nonsense.
Articles that answer the questions I get asked in consultations. Written by the person who codes these sites — not by a marketing department.
SEO / GEO
How to prepare your site for AI Overviews and generative search?
Clients increasingly ask AI instead of Google. I show what to do technically and content-wise so generative search engines cite you.
Guide
A site for a law firm, a store, and a service business — differences in structure
The same “best practices” produce different sites depending on the business model. A law firm builds trust, a store sells on the spot, a service business collects inquiries.
Technology
Next.js or WordPress — which to choose for your business?
The most common technology dilemma with a new site. I work in both — here’s when each one really wins, without the ideology.
Pricing
What does a website cost in 2026? Real ranges, not “it depends”
The most common question in consultations. I answer with numbers — and explain what really drives the final price and where “cheap” ends up costing more.
Performance
Core Web Vitals without the magic — what really affects speed
Everyone says “the site should be fast”, few explain what that means in numbers. I explain Google’s three metrics, what breaks them, and how to fix them.
SEO / GEO
Technical SEO for a small business — where to start
Technical SEO comes down to letting Google find, read, and understand your site without obstacles. Here’s the order in which I do it.
Guide
What should a business website have in 2026? A no-fluff checklist
It’s not about “modern design” or a “wow effect”. A business site has to answer three client questions and lead them to contact. The rest is an add-on.
Have a question that should make it onto the blog? Write to me — the best topics come from real conversations.